Finding and Repositioning a Great All-Around Moldmaker as a Healthcare Specialist
The company used a general purpose moldmaker focused on higher-cavitation packaging and automotive molds. Declines in the automotive market significantly impacted sales and profitability. We made a synergy plan to shift this impact:
- Work with plant leadership to reduce lead times and embrace lower-cavitation mold-making
- Created marketing campaign and accepted some lower margin opportunities to introduce moldmaker to several new medical customers
- Market specialty MUD frame system as a superior prototyping solution
Dependable Relationships Yield Dependable Molding
Execution is one of the most critical aspects in the plastics industry – it is the basis of customer satisfaction, and the final signature for the manufacturer’s brand. While due diligence is a part of everything we do, finding the best fit for any mold is a priority, in terms of process alignment, talent and manufacturing fit, and matching specialization needs. Here’s one story of how we mold the perfect relationships for our clients.
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